EXPRESSLY NORTHWEST

Expressly Northwest sits in the morning shadow of the Space Needle on Seattle Center. Selling upscale Seattle memorabilia, local art, beer and wine. I created this brand reflecting its local flavor while standing out among the Spidermans, face painters, and Quicha Mashis on Thomas Street. I conceptualized this signage and identity that was intended to be temporary, but remains to this day; featuring my own vector illustrations of Pacific Northwest scenes in a bright color scheme housed in an easily approachable brand.