ALASKA AIRLINES DAWG DASH

University of Washington's annual fun run supporting student scholarships.

Four years running (yes that’s on purpose) I’ve conceptualized, created, and rolled out brand, collateral, signage, SWAG, and digital campaign for the annual Alaska Airlines Dawg Dash. This work involves crafting cohesive visuals (yes, usually a husky) across many channels that embody the event’s energy and purpose, resonate with participants and fans, and consistently align with the UW’s brand.